Making a video clip is noot only time consuming, it actually takes a bit more effort then people usually think if you want to make a good material with some proper information and still make it watchable for people. But it will be useful for the ICO business development
It is indeed not as easy. A short 5 minutes video can easily take a day to shoot, edit and all.
Speaking of videos, did you check out this video
https://youtu.be/pLzLdk_HE9I (Helping Refugees with Blockchain | Niall Dennehy | TEDxTrinityCollegeDublin)
What do you think about it?