Icobench and other trackers show a low rating. The hard cap is incredible = 35 000 000 GBP. They will not reach it.
Also, I am not sure did they get SOFT cap 3 500 000 GBP (on June 5th 2018)?
Yes, the softcap is just too high, according to this
https://bitcointalk.org/index.php?topic=3379079.860 since I didn't find any information on their site, they have sold 1 255 972 tokens where 1 token equals to 0.5 GBP meaning that they have collected 627 986 GBP. I don't know but I just feel like that this ICO isn't quite popular that's why it's not getting enough participant to reach the soft cap.