Niche? Well chess is a niche game. Only a mere 300,000 people are registered to play it with the governing body from a population of 160 million who play the game casually. Plus all the people who brand identify with the name "Chess". Clearly niche.

When are you doing an Airdrop of those Ferret coins? I must say your Ferret coins could go to the moon with your expertise in ferrets and all. Ferrets on the moon!