I too today since morning noticed this coin. If I am not mistaken it is in the 23rd place on coinmarketcap. Its price on given minutes is $1 786,33
It does not seem to me it can just be. Most likely it is manipulations at the Cryptohub exchange.
I agree with you that the price is not high due to demand but there is a someone or a group of people who are pumping the price so hard and I belive when they get investors to pump into it, they then dump the coin.