Hopefully the current price will be a window of opportunity for a few people who've been kicking themselves for missing out on the initial 1Exodus distribution. 
Maybe it would be best to hold a public Dutch Auction to sell off the large block of MSC. An example of a Dutch Auction was the Google IPO.
A Dutch Auction is a good idea. Why not? Or sell them for like 2x or 4x the exodus price. You still make money, people feel like it's a great bargin, and mastercoin gets an even larger community.