Are there set of instructions to follow to launch a new bounty campaign? Who can and who cannot? What is most successful form of bounty people like?
Well I can not discuss or discribe it, as an instruction in making an bounty you should atleast know how to study it before finding someone to handle your bounty because you might get someone you do not know.... resuslts you will get someone you cant trust. or the what he wants. So you must atleast make a research to on every known bounty manager who people trust. So in the end peolple can go ahead with you signature or and endorsement on every social media.
Startting an ICO is part of an bitcointalk.org who endorse in this website and ask to endorse it in every social media.