What is the idea behind this Project?
ADVENTO Advertising Platform is a platform of programmatic advertising that provides automated purchase of personalized displays of Internet advertising on platforms using RTB advertising and artificial intelligence technology.
This approach allows to improve the targeting and actually move from purchasing advertising places and impressions to buying the target audience!
Detailed descriptios of technology will be in official whitepaper soon
Ok and for whom this is being developed?
In general potencial users could be presented in 3 categories:
◉ Bloggers, website or portal owners, forum admins, in the eyes of the platform these are all potential marketing sites, where adverts could be run for a profit;
◉ Advertisers and advertising agencies that want to increase the efficiency of their marketing campaigns by having a more accurate targeting, absolute transparancy and by removing the possibility of fraud;
◉ Other marketing platforms. In case there are not enough advertisers or publishers, you can rent other sites to run adverts or lease your own sites.