What is goal of this company?
The main objective of Advento is to make online marketing protected from fraud and ad blockers, completely transparent and self-taught, to provide powerful tools for determining the target audience. Our main goal is to provide all online marketing participants with effective tools for circumventing ad blockers, identifying robotic traffic and realizing transparency.
In between, the market of online marketing is growing every year and according to eMarketer forecast by the end of 2018 will be about 266 billion dollars. In 2017, the online marketing market has already outperformed the TV advertising market, but the key problems remain the same.
Is the problem of (fraud if I'm not mistaking) robotize watching of advertising so rigorous?
Unfortunatelly. The share of global traffic that accounts for robotic traffic, according to research by Ana and White Ops. On average, more than a third of all Internet visitors are robots. Almost every advertising platform has its own anti-fraud solution, but no platform discloses the mechanisms for determining the robotic traffic and the parameters on the basis of which these decisions are made.
Our team develops this solution using Blockchain technology, where each solution, including its parameters, is recorded in a distributed registry. We analyze in detail the behavior of each visitor and with the help of artificial intelligence we cut off robots and fraud. Thus, we guarantee transparency and validity of decisions made by the platform.