As I understand it, the strategy of the PR-campaign is influenced by the amount that the team allocates for this. I do not know all the details, but I am sure that the developers are interested in quality advertising.
Earlier I heard about the blogger's participation in covering the events on the project. It is possible that the command will use different resources. Banners or something.
The part of the platform that developers want to present to the public in the first place, will also contribute to the recognition of Winstars. But banners also bring excellent results.