Before investing, you should ensure that the ICO is really trust-able, not fake. And the ICO must have an interesting idea and concept with professional team members. Moreover, if it is an ICO of bank, real estate, exchange, or other favorite ICO types. They have a bigger chance to be successful in the end if its campaign.
All your statements are quite obvious and despite the fact that they are not bad, all this ultimately does not guarantee that the project will be successful. There are a lot of other important factors, such as hype, activity in social networks, MVP, partner agreements with investors at the ICO stage, and so on. Well, and a certain degree of luck is also very important!