Greetings,
An interesting idea, just wonder how do you differentiate from other existing payment systems and how would you ensure that there will be a big enough adoption of your system in order to make it sustainable in the long run?
Well marketing team of Everest is really capable and I believe they have what it takes to deliver users.
Judging by the amount of hype they managed to create,i would say that their marketing team is doing good job!