Why should BTC be rising so much? It's a currency. It's like asking why the USD hasn't risen a ton today (USD might be a bad example...).
In my opinion, I am happy that the price has been around $820 USD for the past two weeks or so. Stability is what Bitcoin needs if it really wants to go mainstream. The more stable Bitcoin is, the easier it will be to adapt and be taken seriously.
Also, if you're just in BTC to make a quick buck, then go for it. But I think your investment expectations are too high. Making a few dollars per share (in the stock market) is actually a decent profit. The massive increase in BTC price has warped your expectation in investments.