I think now is a good time for the team to show the platform that everyone has been waiting for. While the market is all green, I think this is a good time to do it.

What's most important is that the platform is well tested and doesn't have any bugs before making it available for customers. For sure this is a good timing since most of the people are back from vacations and going to check back into the markets.
The holiday season is over, and all hope that the market will come to life, because all summer was very quiet. Many projects have postponed the release of the platforms to a later date.