It seems to me that if the project produces a listing on a more or less popular exchange, then the token will quickly become more expensive. Volatility will be high, but I'm sure that the trend will be bullish.
I'm not worried about temporary fluctuations in prices, I'm interested in long-term investment, so I'm sure about this project. Temporary price drops are just a good opportunity to make additional purchases.
This is an excellent strategy if you have free money and you can afford to freeze them for a period longer than a short one.