In general, there are several factors affecting the price of the project. The most important thing is that the team itself fulfill its promises and perform its work following its road map.
True for most crypto, but this one also has a base value in terms of gold so ICO investors always have that as a fall-back against price headwinds. I think that's the point the previous poster was making. It's why I bought in both the flash ico and some more in this main one. Looks like ICO is about to finish anyway nearly all the coins have been sold.