You are right that most tourist travel through travel companies and they also charge commissions from hotels just imagine that you will get a platform where you can directly contact a hotels and there you will also get benefit in prizes and moreover hotels will also get benefit from hefty commissions they pay to OTAs already GOeureka has tie up with 200000 hotels and are spreading there wings as the hotel market is very big moreover they are also spending 65% of there contribution on marketing and soon they will be widely known.