Retail is not working properly and fulfilling the needs of customers. E-commerce customers moved to the retailer site, they cannot be identified. Even the customers log in details, the data gathered which is related to the retailer and it is unfinished.  This guides the retailer address to behavioral marketing solutions with the help of big data sets. However, retailers buy third-party data which is old stock and insecure.
Shopin builds a decentralized platform where Amazon is moving into the blockchain with a new partnership with a universal shopper profile and cryptocurrency helps for both the retail and e-commerce. Shopin securely manages the customer’s personal data such as online shopping data, personal ID and payment information, and user credit card information while delivering an Amazon-like experience and product references for the customers. Shopin will store all the purchase data about the customers from the retailers, and users are rewarded when retailers use it to improve the shopping online experience. Shopin secures data with the help of blockchain so it is safe from searching eyes.