That sounds like suicide for their service. I haven't extensively looked into the article, but if you need to create an account, plus additional KYC, what exactly are the upsides of their service compared to Binance?

It seems like it really just defeats the purpose of their "Instant exchange" model. I'm afraid that sooner rather than later another Instant exchange such as Changelly is going to completely dominate the market.

I've checked the article now -- Nowhere does it state if they're introducing this because it is required by law.. Seems like an extremely stupid move.