Bonafi plans to monetize the Big Data. Bonafi Platform would generate a great deal of useful marketing data for advertisers and brands as more customers use the platform. This is not something revolutionary but then it does solve the problem and yes there is a problem. Sometime simple solution for an everyday problem works.
Bonafi team has to clearly stipulate their expectations from ico sale. I dont know what is bonafi though, this could be the name of a surgical operation for making a modern humans face look like australopithecus, or a term to refer to the family of insects from mashroom kingdom that have cephalopode body comprised of multicellular nodes with positively charged nucleus and ribosoman legs.