Each product in the market reaches people via marketing and advertising. Even each ICO is getting into the market with more advertisement on their products. This attracts investors into crypto. 2017's growth has made more investors turn towards crypto currencies for business, investing. What do you think? Do crypto currencies need advertisements and marketing?
Ofcourse yes advertisements and marketing is very essential for any new innovation your new innovation is useless until it reaches out to the people. No matter how interesting or groundbreaking your discovery is it has to reach out to the common man. Crypto in the same way are a new innovation which are yet too complex for many people which is why it is necessary for ICOs to have a complete set of marketing strategies to reach out to people. Moreover in this era where tons or ICOs are coming everyday it becomes even more important.