Of course, this business is going to penetrate into big financial sector and bring service to people in an easy way using blockchain technology, it will bring more people in contact with cryptocurrency.
I hope it serves to bring more people into crypto - to see all its benefits.
I think so too, but they're going to need a big user base to demonstrate what it can do. I think thye should try to approach as many blockchain startups first so that they can test this project on their employees