Feedback from community is the most important factor if it is not strictly business oriented product, this project needs to listen both fronts as it has also a big chunk of it directed towards businesses and merchants.
Merchants? how is Ohmcoin going to be directed towards merchants? As far I have read and known, Ohmc is about a charity and crowdfunding project where the masternode holders are the ones who cast votes so where do you see merchants getting involved in this?