That great rally last year brought a lot of attention to Bitcoin. The price declined much since then, but it's at a good price now since when the fast rise first started.

With regards to the issue about what people's tendencies are for owning and using Bitcoin, there was a recent survey that shows that most consumers and investors are optimistic about all cryptocurrencies, even after that big price decline. The survey showed that, for long term success, the most highly regarded are Bitcoin, Etherium, Ripple, and Litecoin. But there are still major concerns about market volatility and security.
Even some major luxury car brands have announced recently that they've started accepting cryptocurrencies as a payment method.

I think another issue that needs to be sorted out is the amount of power consumption caused by mining. People are becoming more and more concerned about the environment and global warming, and soon they could be raising arguments against Bitcoin.