Yes that is the actual point that there is already a profit for the investors in this project and if they will keep their coins for a longer time then the price of the coin will increase more higher and a time will come when they all will say that they are millionaire because of their investment in this project.
And do you know in all of the project which is currently running, this will be the only project in which the bounty hunters will not dump the coin but they will also wait for a longer time and will sell the coin at a best price at a higher price, because they are also going to invest their money in this project along with getting the free coins.