Market the shit out of that bitch.

Facebook, Twitter, Reddit, here and wherever else you frequent.

Get flyers made up and passed around your local town or city, colleges, etc, etc.

Seems like a product that would appeal to those looking for a personalised gift for someone.

I've seen websites with far less quality products and less amount of variety that process a lot of(if not all) payments in Bitcoin.

Implementing Bitcoin as a payment method is useless if you don't make people VERY aware of the fact you accept it. Your site should have it in bold writing, as well as maybe even a page where you explain about how people can use and obtain Bitcoin if they don't already know.

Do you even have a pr/marketing person