You ought to look for REVERSE-ICOs. Reverse ICOs are businesses introducing a token into their existing business ecosystem.

That means they have existing revenue streams, customers and infrastructure to deploy their token into. This means they can accept fiat during their token sale and don't have a complete dependence on funds raised to get their projects off the ground.

It also means it isn't a scam. No licensed business can run off into the sunset with your money, especially if you pay in fiat.

A good business knowledge and working product means they have a good idea of how to deliver something to their customers and the broader market.

This article provides a good overview of the concept.

https://bitcoinist.com/reverse-icos-a-better-alternative/