When things finally started to look good... market dropped yet again 
https://coincodex.com/article/2294/crypto-market-snapshot-september-5-2018/
It is to make you sad and emotionally weak. They want you to give up and sell and create an illusion that Bitcoin will never b bullish again. https://coincodex.com/article/2294/crypto-market-snapshot-september-5-2018/