I believe that the arkona could easily raise funds without the ICO, just this technology will allow the project to develop more efficiently.
Of course same, thanks to the blockchain guys optimize a huge number of things.
In addition, the internal currency is really needed here, the main thing is that it is stable, otherwise it will be very difficult to buy and sell anything.
There must be own crypto currency in the augmented reality. It will allow you to realize any trading operations and simplify transactions.