For a company to be successful, it needs alot of money to run the company also with alot of experience. That is why most companies do set their target at min and max cap which means if it sees a minimum amount of capital, it can continue the business.
I agree with this suggestion because for the ico be successful in as much as money is not really a key essential, you need to hire some experts who will help you manager somethings and you need to pay them because some accept payment before they start work but if the project has good ideas and a good team, it should be successful.