Well for me the best reason is you can bought newly founded coins for cheaper price because most of the time they exceed their ICO price and underrated coins are good because there are no whales will try to manipulated that coins so it means it will have a genuine growth . But if you are looking for new ICO to invested with i will recommend Eternal Trust it is powered by fast and secured blockchain they are developing a decentralized application based on ET protocols to provide clients services for the Crypto World , they are also fundraising money to have a research on advanced medical technology on how to prolong lifespan