Pretty simple question. At the moment 99.999% of new coins tokens and crypto project all have a telegram group (full spam and bounty hunters) , a twitter account that only posts pre-made bullish news about their own coin, a subreddit with 20 subscribers and 5 bots, a Facebook page full of 3rd world country princes asking for your eth private key.
What is left to judge a product? Only their website. But how accurate and trustworthy can a website be? White paper too aren't to be trusted, since 90% of the time they get changed work-in-progress.
What metrics do you use?
Its Quite difficult this days to differentiate between the real tokens and Cryptos project and fake or scam ones they perfected all there advertising medium and deploy every others means just to deceive and scam unsuspecting investors viewing scam accusation.thread on this forum reveals a lot about them and that is why investing in ICOs these days is becoming difficult.