Pretty simple question. At the moment 99.999% of new coins tokens and crypto project all have a telegram group (full spam and bounty hunters) , a twitter account that only posts pre-made bullish news about their own coin, a subreddit with 20 subscribers and 5 bots, a Facebook page full of 3rd world country princes asking for your eth private key.
What is left to judge a product? Only their website. But how accurate and trustworthy can a website be? White paper too aren't to be trusted, since 90% of the time they get changed work-in-progress.
What metrics do you use?
its so hard to judge the project by the website itself. i always check the whitepaper first and their social media if their account have a daily updates and active community that support the project. its been so hard to judge the project by the member of the subscriber because its good to find a new project with a good potential in the market in the future