Correct me if I'm wrong am I right in understanding that this project will help us get better prices for bookings? I mean, the aim is to cut out the middle man, i.e. travel agencies and the like?
Yes, mostly you are correct. They are removing those third people who charge a big amount just to book a hotel. And they are doing some other things as well like on of the best feature is re-booking feature which automatically books hotel again when the price is go down.