It is the first of its kind in this specific niche, so it might prove hard to gain traction and break through in this industry. But if the MVP is solid and it can show significant cost savings, I think this project can have a very bright future.
You're spot on with both the challenge, and the potential earnings...it's difficult to change an industry so deeply steeped in tradition. But we're seeing blockchain projects taking hold in other areas of the shipping industry already.