do you think hotels are really reliant in ota industry? The online travel agent business was a model initially adopted by hotels as a means to clear unsold inventory. However, the entry and rapid expansion of OTAs are reshaping the travel industry. Hotels now rely heavily on OTAs for online sales, and not just as a channel for clearing unsold inventory.
Small hotels either have to increase their price per room or be forced to reduce their profit margins to survive in an OTA-controlled environment. In many cases, hotels are also limited by OTAs insistence on best price guarantee and rate parity. Partner hotels have signed agreements with OTAs which ensure that rates offered on these sites match those listed on the hotel-owned website, so goereuka makes all these things especially for the wanderer.