goeureka is planning to make the loyalty program for these specific reasons:
1) Maximize the value of a reward to the customer
2) Allow hotels to expand their customer base
3) Attract more customers to use the GO platform
4) Relieve balance-sheet liability for hotels
how GO will relieve balance sheet liability for hotels ?
In my knowledge, goeureka will use an based software which will complete all things related to the balance sheet, it will show you all the details related to your order i mean your bookings and it will also notify the hotel owners as well to do their basic work which needs to be done on daily basis. I think so it will work like this, as per as my experience in travels.