goeureka is planning to make the loyalty program for these specific reasons:
1) Maximize the value of a reward to the customer
2) Allow hotels to expand their customer base
3) Attract more customers to use the GO platform
4) Relieve balance-sheet liability for hotels
how goeureka will attract the more customer apart from this loyalty program.
GOeureka will attract customer own it,s own as they are providing some unique feature which speaks for themselves and marketing is another way to attract customers and merchants so it is not only loyalty but all there features are unique