I know that it's kinda 'big' question but it will be great to see what the community think about that.
what do you think can cause the price to go up?
The most important feature that makes bitcoin so successful and so popular is that its way of transactions as the bitcoin transaction are considered to be the most secured and the most confidential one as it does not involve any third party seizure thus no person could see the transaction between two and thus it does not provide any user anonymity and before investing anywhere anyone would see whether his investment is in safe hands or not so the safest transactions are the most important reason if the bitcoin success.