All Byteball needs to do is "catch on", and it can easily go 100x or more. But since I've been hoping for that, only the opposite has happened.
Undistributed funds that can be used for promotions are still an edge.
Undistributed funds that are used wisely for promotions can provide an edge. Unfortunately, any and all of the bytes which are distributed in promotions end up immediately on exchanges. Such dumping of Bytes makes the price depressed and nobody wants to hold/accept a coin which steadily depreciates.