MERIT aims to be the most friendly currency in the world. In my opinion, the first thing is to find a way to make MERIT popular. Next, features easy to use, secure, economical ... in exchange, payment and asset management of everyone...
I agree with this -- I think someone was asking earlier about a partnership roadmap. I'd like to see that too, because I think it will help with popularity.
I know there was discussion about major influencers too.
The incentive model is interesting, but not all of us are famous or interesting, so probably good to have some other marketing angles.