Smart contracts are the dictionary definition of the word 'efficiency'. Since they are very fast and 100% accurate, that makes them very efficient in what they do. They produce and complete complicated signed transactions in a rate no human can match.
That's the reason why this project is really on the right track because it i using the ERC-20 standard of Ethereum network. I can feel how well this project will fly in the next couple of months from the day it will reach the market.