Having taken some time to look at a number of ICO's in depth, it looks to me that a large number of them may be marketers first and developers second. They all seem to be great at selling a vision or product but when you actually start to scratch beneath the surface, you start to notice that they promise the impossible, if it sounds too good to be true then it probably is. That's not to say that all ICOs are like that, there's a number of very well thought out and genuine ones.

So my question is, what do you want from an ICO with regards to its presentation and what they offer? Is having a working demo or MVP the most important? Is it all about the team or does that not matter if they've already demonstrated their competence? Do you want the ICO team to generate hype and "oversell" or would you rather a more honest and direct approach?