Why does the price drop so much? Can someone tell me that? IS THIS THE END? 
Price has been dropping all year. Why are you surprised.
Basically when a coin can't rally on good news like the future ETH futures or ETH issuance reduction then its very bad. Kind of what happened with BTC in 2014. Good news came out but it went down anyways.
Basically too many ICOs cashing out and too many people sitting at 80-90% losses who can't take it anymore and they are withdrawing whatever money they have left before it turns into $0.