The answer is simple and very practical, We all want an easy profit, a profit that we can earn in just a short amount of time. There's so many advantages of investing into bitcoin and holding it (specially for a student like me.)

1. I can earn a lot by just holding my bitcoin as much as possible.
2. Once i earned profit i can invest it again to other coins (ICO's).
3. If you look into the bitcoins price graph you can see how the bitcoins price goes so fast in other words easy profits.
4. High market demand.

There's so many advantages when you do invest into bitcoin, but there's also some disadvantages about investing in bitcoin specially when you hold your coins for too long since the more you hold your coin the riskier it will be. You will not know what will happen to the market in the next few days, weeks or month so before starting investing you should know the risk you're going to face.