iikun

Think of Lottocoin as a successful global super brand... this was the premise I began with when investing in the coin and also offering my advice

Please ask yourself:
• Did the old logo represent a successful global super brand. SIMPLE ANSWER: NO
• Does the new logo represent a successful global brand: WE GOT HALF WAY THERE
• Does branding effect end user and investor confidence: YES
• Should a brand with a market cap in excess of XXXX and with a potential future market cap of XXXX (you do the math) be launched on a piece of poor clip art. NO
• Is 3 Bitcoin, in the scheme of the evolution of a global super brand too much to spend pre-launch? ??

Lesson:
Don't scrimp on branding costs just because 'it is not done around here like this'.

Please, please read my branding advice thread to understand exactly why branding is so important when launching a coin and why major corporates spend many millions (not low thousands) on their brand development. And lastly... if you think 3 Bitcoin is too much then you will never launch a global super brand successfully unless you know a brand consultant or pay a brand consultant. I can assure you, when you find out how much pro-brand consultants charge (not micky mouse designers who have a 3D progeam they know how to use)* you will discover how little 3 bitcoin is.

[Edit] *Appologies but this statement was not aimed at the current lotto logo designer who actually did quite well under the circumstances.