How can you distinguish whether advertising is being viewed by a robot or a real user?
Advento will use its own development. With the maximum amount of data on the visitor, the platform will be able to analyze its behavior, device data, historical and other data.
Based on the experience gained, the AI Advento will be able to decide whether the visitor is a robot. When determining a visitor by a robot, information about viewing the advertisement and user data will be recorded in the blockchain. Users of the platform will be able to independently view these data and make sure the correctness of the platform solution.
What is another way of using AI in Advento?
The methods of machine learning will help reduce the risks associated with the use of fraud in Internet advertising, as well as the risks associated with the erroneous detection of fraud. This will allow you to analyze and evaluate the actions of users on the page with posted advertisements, quickly identify schemes for cheating traffic and prevent their use.
AI system is also used for ad targeting. It is necessary for precise adjustment of advertising to the target audience, excluding people who are not interested in the advertised product.
so that AI will be much more accurate in ad targeting, while such things as autoclick won't count!
100% accurate target audience that can be stored for future usage
The platform automatically optimises any marketing campaign, increasing their efficiency
You can use Advento audience segments when targeting on other platforms
High CTR and conversion rate when using Advento