Absolutely right. And on top of what you've just written a lot of the text shared looks like copy-pasted. I just did a simple google search and found following

topic started by that user: https://bitcointalk.org/index.php?topic=5024922.msg45427277#msg45427277
original content: https://www.investinblockchain.com/what-is-apollox/

topic started by user: https://bitcointalk.org/index.php?topic=5024923.0
original content: https://steemit.com/blockchain/@chacha100/apollox-empowering-decentralized-e-commerce-d5136bdd71cdc

topic started: https://bitcointalk.org/index.php?topic=5024909.msg45425949#msg45425949
original content: https://steemit.com/blockchain/@rob31/apollox-decentralized-global-ecommerce

the list just goes on and on... Since 22nd of August he posted 39 posts about ApolloX, that's what I call passionate supporter.

Well spotted