So, as a novice hobbyist, I am still very interested in this coin (?), so i'll throw this out there. In business you're often asked to prepare and give someone the "elevator pitch", which might be about 30 seconds worth of bullet points. So someone give this to me, what is the "elevator pitch" for this coin?

Is it a bitcoin killer? What does it do that other coins don't (is it the notion that you can leverage mining power into real-world applications/computations?)