In my opinion, yes, I would. But you need to take into account that all factors affecting the value of the token in the future. On the one hand, airdrop will give initial fame to the project on the market. Important in marketing not to overdo it and it is important to remember that the project is in the main place by investors.
airdrops only contribute to uncontrolled followers, this is not very effective for marketing with prospective investors who are slightly more qualified, especially now because there are many services to add followers and really only as sweeteners in social media channels.
at least other types of campaigns make them understand the depth of the project so that there is the potential that they are the strongest potential investors, there is an assumption that 50% of investors actually come from campaign participants.
Airdrop participants only want coins and can participate in many campaigns at a time regardless of the progress of the project being followed. this is not effective at all because after the ICO ends there will be lots of chat asking about the results of the bounty only and causing dizziness for active investors.