There are a lot of serious shortcomings of regular cloud storages, such as insecurity of information, lack of confidentiality guarantees and much more. Storj promises to try to solve these problems. In order to create cloud capable of storing enormous amount of information, any user will be able to devote their own unused drive space and bandwith in exchange for tokens. The project already has a working product. Behind the development is a large development team. I think that they may succeed in the future.